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Joe Ebaugh

University of Maryland

Joe Ebaugh is the director of trademark licensing at the University of Maryland. He has a Bachelor of Science degree from Pennsylvania State University.

Intellirights thanks Ebaugh for providing insight on the University of Maryland’s exclusive licensing arrangement with Under Armour Inc., a company started by university alumnus Kevin Plank.

The legal case that Ebaugh mentions in his interview with Intellirights is Board of Supervisors of the Louisiana State University v. Smack Apparel Co., 550 F.3d 465 (5th Cir. 2008).There, the U.S. Court of Appeals for the Fifth Circuit ruled that the Louisiana State University, the University of Oklahoma, the University of Southern California, and Ohio State University have color schemes with secondary meaning, and that the defendants’ sale of t-shirts with similar color schemes at events where the universities’ licensed products were sold created likely confusion among consumers as to source, affiliation, or sponsorship. Accordingly, the Fifth Circuit affirmed a summary judgment of trademark infringement in favor of the universities.

For more information on trademark licensing at the University of Maryland, please go to this link.

To learn more about Under Armour Inc., please go to


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